June 24, 2016
It turns out having clean air and water is something almost everyone can agree is important. A Credit Karma survey in late March, 2016 of a cross section of its more than 60 million members to determine what issues they considered priorities in the presidential election found that regardless of age or credit score* the majority ranked the environment as very or extremely important and some segments found it even more important than others. Millennials marked the environment as very or extremely important an average of 9% more that those 65 and older and those with credit scores in the Fair range did the same 6% more of the time than those who had credit scores that fell in the Good or Excellent range.
Here are some of the highlights:
- The importance of the environment was a priority for a majority of Credit Karma members regardless of their credit score, with younger respondents prioritizing the issue most.
- Nearly two-thirds of Credit Karma members (64%) said the environment is either extremely important or very important.
- Credit Karma members with credit scores at or over 640 and under 700 gave the most emphasis to the environment. Over two-thirds of these respondents (68%) ranked the environment as very important or extremely important.
- Nearly seven out of ten millennials (69%) ranked the environment as very important or extremely important.
It turned out that particularly when it comes to the importance of things like Social Security and healthcare, people were actually more in agreement than headlines may suggest. Read all of the results here:
Methodology
From late March to early April, Credit Karma surveyed 1,018 Credit Karma members who logged into their accounts and asked them to identify the political issues they were most likely to prioritize. Members ranked the issues on a five-point scale from “not at all important” to “extremely important.” We identified the top issues by calculating the percentage of responses in the two highest categories on the scale (“very important” and “extremely important”) and then ranking the issues by the percentage of responses in those two categories. We compared the credit scores of the respondents in aggregate and found that an individual’s credit score correlates with what issues they say matter to them.
*Credit score data is based on TransUnion VantageScore 3.0 credit scores pulled by Credit Karma members from late March to early April 2016. All data was aggregated and anonymized. Aggregate level results have a maximum 3.07% margin of error at a 95% confidence level. The survey was conducted to reflect the opinions of the U.S. demographic by percentage of participants in particular age groups in proportion to the most recent Census report. Research was conducted using the Qualtrics Insights platform.