October 2nd, 2012

2012 Swing States Are Looking a Little Blue

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swing states

The 2012 Presidential Election is just over a month away and campaigning is in full-swing across the country. Although the outcome is still uncertain, one thing is for sure: both Democrats and Republicans are spending extra time and money on this year’s swing states, which include Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio Virginia and Wisconsin. Historically, battleground states always get a little more love and a lot more commercials.

While political analysts are busy configuring every possible scenario in which way these states could lean on November 6th, we here at Credit Karma did our own non-political calculations. We thought it would be interesting see how the swing states were stacking up compared to blue and red states when it comes to credit scores and debt.

Red States vs. Blue States

Blue states on average have a higher credit score of 662 compared to 638 for red states, but this also links blue states to higher debt. Credit card debt on average is $5,830 per consumer for blue-leaning states and $5,253 for red states. There is a larger difference between student loan debts; blue states owe $30,418 while red states only owe $27,478.*

How the Swing States Fare

Key swing states get the title because their voters are evenly divided down the middle; this is also true when it comes to credit and debt. Our data tends to split the difference between the two averages. But some-like Colorado with a credit score of 662 and higher credit card debt at $6,298-are already looking a little blue. Here’s what we found:

Swing States
Credit Score
Credit Card Debt
Student Loan Debt
Colorado
662
$6,298
$27,592
Florida
647
$5,263
$28,721
Iowa
656
$5,596
$28,760
Nevada
642
$4,939
$27,592
New Hampshire
656
$6,426
$31,236
Ohio
648
$5,540
$30,200
Virginia
661
$6,186
$30,813
Wisconsin
655
$4,949
$29,821
AVERAGE
653
$5,650
$29,342

Bottom Line: We aren’t here to predict a winner, but if credit data were an indicator of voting habits, Colorado, Virginia, Wisconsin, New Hampshire and Iowa would lean blue while Florida, Ohio and Nevada would lean red in this election. Now we’ll have to just wait until November to see how the electoral votes play out.

This was written by Amy, Credit Karma’s Public Relations Coordinator. Curious about these numbers? Email her at amy.leone@creditkarma.com.

*This is from our July 2012 data, which compares the current credit scores of its user base with previous scores pulled at least 30 days prior and no more than 90 days prior to the stated month. This month’s report includes a comparison of more than 706,762 CreditKarma.com member scores.

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