March 10th, 2011

Review: Capital One Venture Rewards Card’s Match My Miles Challenge – 1 billion miles to go!

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What could be Alec Baldwin’s smartest thought yet?

Joining Capital One Venture Reward Card’s new Match My Miles Challenge, and getting consumers to think that it’s their next smartest move too.

Capital One is rolling out the Match My Miles Challenge for their popular Venture Rewards Credit Card today, pledging to match up to 100,000 airlines miles of a consumer’s airline credit card from another issuer. Talk about raising the stakes.

The Match My Miles Challenge

 

The rewards program starts today and ends May 13, or until Capital One matches 1 billion miles for all consumers. It would takes 10,000 consumers maxing out their 100,000 mile match contribution for Capital One to hit the 1 billion mile mark; wonder how many consumers have that kind of airtime stockpiled on their plastic.

Capital One is certainly pulling out all the stops for the Match My Miles Challenge—including a celebrity endorsement from Mr. Alec Baldwin.

In the “Smart, Alec” commercial series, Baldwin rattles off a series of interesting, quirky facts in order to pull viewers to Capital One’s Facebook page for Baldwin’s “smartest thought yet.” Check out the video below.

Bold Moves In A Crowded Marketplace

 

Creative marketing strategies, like using Facebook as a social marketing tool, highlights what could be Capital One’s biggest Venture promotion yet.

It’s a bold move on the part of Capital One to offer to match another issuer’s rewards offers. But as the credit card marketplace gets overcrowded with competition, issuers will need bold moves to get above the noise. Like using Alec Baldwin as their mouthpiece.

If you’re considering getting the Venture Rewards Card, know the card’s terms and program details, such as the fine print of its bonus offers, annual fees, and its excellent credit score requirements. Credit Karma approval data reports the average credit score for approved applicants is 725.

Additional information about the Venture Rewards Card can be found on our past review and on the Venture Card’s detail page.

What do you think, did Alec convince you to check out the Venture Rewards Card?

For more on miles cards, enjoy this video:

Editorial Note: The editorial content on this site is not provided by the bank or issuer. Opinions expressed here are author’s alone, not those of the bank or issuer, and have not been reviewed, approved or otherwise endorsed by the bank or issuer. Credit Karma may be compensated by companies mentioned through advertising, affiliate programs or otherwise. It is this compensation that enables Credit Karma to provide its members with services like free access to your credit scores and free monitoring of credit and financial accounts at no charge.

 

Disclaimer: All information posted to this site was accurate at the time of its initial publication. Efforts have been made to keep the content up to date and accurate. However, Credit Karma does not make any guarantees about the accuracy or completeness of the information provided. For complete details of any products mentioned, visit bank or issuer website.

6 Comments

  1. The math is a bit off. 100,000 fits into 1 BILLION 10,000 times. 100 would be a 10 million point/mile cap.

    Hugo at 7:23 pm on March 11, 2011
  2. Whoops, desk calculator broken.
    Thanks, amending the post now.

    Justine at 4:21 pm on March 17, 2011
  3. Why do you use such a controversial, rude, obnoxious, polarizing man to advertise and promote your product? He has alienated at least 1/2 of the population by his insults and comments and we have several friends who see the commercials and are very disappointed in your poor choice of spokesman. We will no longer be using our VISA cards. Sorry but Baldwin is a turn off.

    w. j. at 9:38 pm on April 9, 2011
  4. Bait and Switch. Wonder how many, like me, did not get their miles matched?

    Gary Eldridge at 12:28 pm on September 6, 2011
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    Mckenzie at 3:38 am on March 26, 2013

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